The Ultimate Guide to Viral TikTok Beauty Trends: How False Eyelashes Complete Clean Girl, Barbiecore & More

What Is a Viral Beauty Trend?

Viral beauty trends are makeup and style movements that explode on social media (especially TikTok and Instagram), inspiring millions to recreate the look. These trends often:
✔ Define a specific aesthetic (e.g., clean, edgy, retro)
✔ Include signature makeup techniques (e.g., "sticky" highlighter, fox-eye liner)
✔ Have a mood or message (e.g., "That Girl" = productivity meets glam)
✔ Use lashes as a key finishing touch (natural wispy vs. full glam)

At LZRD LASH, we’re all about vegan, cruelty-free lashes that help you nail these trends—guilt-free.

We’re covering 6 core trends in detail (with fashion, makeup, and lash breakdowns) and listing 9 more at the end for extra inspo!

1. Very Mindful, Very Demure

Origins:

• Creator: TikToker @joolie.lebron coined the phrase in her satirical video "How to Be Demure at Work" (April 2024, 4.1M views), mocking corporate beauty standards with exaggerated "modest" makeup tips.
• Platform: TikTok (under #VeryDemure, 320M views) – distinct from #quietluxury, though both reject maximalism.
• Core Idea: A playful yet earnest take on "office-appropriate" femininity, blending traditional modesty with Gen Z irony. The trend critiques workplace double standards ("Look polished but don’t try too hard").

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The Vibe:

• Satirical Roots: Began as a joke about antiquated workplace rules for women (e.g., "No bold lipstick in meetings").
• Evolved Into: A genuine aesthetic for those embracing intentional subtlety – think "Coquette’s corporate cousin."

Fashion:

• Workwear: Peter Pan collars, midi skirts, cardigans as power pieces
• Accessories: Single pearl earrings, leather loafers
• Key Item: Quiet Luxury Tote Bags 

  • Eco Splurge: Votch Apple Leather Tote (£145) – Waterproof, lifetime guarantee.

Bonus: Pair with Lzrd Lash’s vegan lashes for full stealth-wealth vibes.

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Makeup:

• Skin: "Blurred" base (e.g., Merit Great Skin) – "Like you moisturize with ethics"
• Cheeks: Milk Tea-stained blush (applied with fingers) – Glossier Cloud Paint in Dusk
• Eyes: Taupe shadow + tightlined upper lashline (no wing)
• Lips: Blotted rose (e.g., Clinique Black Honey)

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Best Lashes:

1. Wedding Lashes – "HR-approved flutter"
2. Russian Lashes – "Secretly luxurious but undetectable"
3. Natural Lashes – "My boss thinks I just have great genes"

Why It Works: These lashes uphold the trend’s "stealth effort" ethos – enhancing beauty \ while maintaining plausible deniability.

Wedding Lashes

Celeb Inspiration:

• Sydney Sweeney’s SNL Corporate Skit –unintentionally became a moodboard with her "polished intern" look.
• Lily Collins in Emily in Paris S4 – toned-down looks (e.g.Ep 3) sparked "Demure French Girl" spinoffs.

2. Clean Girl Aesthetic

Origins:

·       First Major Post: TikTok creator @monachalabi's "Clean Girl Starter Pack" (Oct 2021, 4.7M likes) – though the visual trend predates this with 2019 "no-makeup makeup" YouTube tutorials.

·       TikTok Boom: Exploded in 2022 via Hailey Bieber’s "glazed donut skin" (6.2M likes) and @meredithduxbury's minimalist foundation videos.

·       Hashtag Stats: #cleangirl (4.7B views), #cleangirlaesthetic (2.1B views) – now includes critiques under #cleangirlisover.

 

The Vibe: 

Fresh, minimal, and "I woke up like this." A skincare-first approach to beauty.

 

Core Idea:

The oxymoron of "high-maintenance minimalism" – requiring 10+ skincare steps to achieve a "just rolled out of bed" glow. Critiqued for excluding textured hair, acne-prone skin, and POC beauty norms (Allure, 2022).

The 2024 Refresh:

·       "Dirty Clean Girl" – intentionally messy buns and visible blush marks (@erikaowens_)

·       "Clean Girl Lite" – sweatproof versions for humid climates

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Fashion:

• Uniform: White tanks (The Row dupes), tailored blazers, gold hoops as status symbols (see @violette_fr's tutorial)
• 2024 Twist: Athletic socks with loafers (TikTok’s #quietluxury hack)

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Makeup:

• Skin: "Glass skin" via Charlotte Tilbury Flawless Filter + avoiding powder
• Cheeks: Stick blush (e.g., Milk Makeup) – "Finger-applied for ‘natural flush’"
• Eyes: Brown mascara only (e.g., Kosas Big Clean) + brushed-up brows
• Lips: Tinted balms (e.g., Laneige Glowy Balm) – "Like you just ate a popsicle"

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Best Lashes:

1. Lightweight  – "0.05g weight, undetectable"
2. Lash Extensions Look – "Cluster lashes for DIY extensions"
3. 3D Faux Mink – "Wispy enough to seem natural, full enough for photos"

Why It Works:
These lashes uphold the trend’s "expensive but effortless" paradox – looking polished without visible glue or drama.

Lightweight Lashes

Celeb Inspiration & Backlash:

• Hailey Bieber’s Rhode Skin campaign (2023) – epitomized the glazed look but faced criticism for unrealistic lighting.
• Critiques: TikTokers like @alexiswitherell show "real clean girl" routines with acne and frizz.

3. That Girl Aesthetic

Origins & Evolution:

·       Pre-TikTok Roots (2019): The phrase "That Girl" first emerged in Tumblr productivity circles and early YouTube vlogs (e.g., Study With Jess’s 2019 routine), describing women who "had it all together." It was text-heavy, focusing on bullet journaling and academic discipline.

·       TikTok Glow-Up (2021-2022): TikTokers like @lexniina and @kennedywalsh rebranded it as a visual aesthetic, swapping notebooks for matcha bowls and adding #ThatGirl montages (3.1B views). Anna Sitar’s viral morning routine (2020) became a template, though she later distanced herself from the trend’s perfectionism.

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The Vibe: 

Put-together, productive, and main-character energy. The "I have my life together" look.

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Core Idea:

A duality of aspiration and critique:
✔ Pro: Celebrates self-care and routine-building
✖ Con: Criticized for unrealistic standards (see The Cut’s "The Problem with ‘That Girl’")

The 2024 Refresh:
Now leans into "That Girl 2.0" – think "messy productivity" (e.g., hygge clutter) and anti-perfectionism.

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Fashion:

• TikTok Uniform: Neutral-toned sets (Aritzia dupes), trench coats, claw clips as status symbols
• 2024 Twist: "That Girl is tired" – pajama-chic with Slip silk scrunchies

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Makeup:

• Skin: "My skin but better" – Saie Glowy SuperSkin
• Cheeks: Cream bronzer (e.g., Fenty Cheeks Out) – "No one can tell I contoured"
• Eyes: Brown mascara (e.g., Ilia Limitless) + curled lashes
• Lips: Tinted balm (e.g., Summer Fridays)

Best Lashes:

1. Wispy – "Like I woke up with perfect lashes"
2. Day to Night – "Survives my 6AM pilates to 9PM drinks"
3. 3D Faux Mink – "Soft volume that doesn’t scream ‘I tried’"

Why It Works:
These lashes align with the trend’s "stealth effort" ethos – enhancing beauty while maintaining plausible deniability of trying too hard.

Wispy Lashes

Celeb Inspiration & Critique:

• Emma Chamberlain’s Vogue routine (2022) – famously parodied the trend while becoming its face.
• Backlash: TikTokers now use #NotThatGirl to show realistic routines (e.g., @marianna_hewitt’s "I overslept" version).

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4. Mob Wife

Origins:

·       Confirmed Catalyst: Makeup artist @makeupbymario's "Mob Wife Glam Tutorial" (Jan 10, 2024, 5.6M likes) – though the term trended earlier in fashion circles (e.g., Vogue’s 2023 "Sopranos Style" feature).

·       Platform: TikTok (#mobwifemakeup: 680M views as of May 2024 | #mobwifeaesthetic: 210M views).

·       Core Conflict: A direct rebellion against "clean girl" minimalism, celebrating the unhinged glamour of 90s mob films and reality TV (e.g., Real Housewives of New Jersey).

·       Core Idea: Rejection of minimalism with fur coats and smoky eyes.

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The Vibe:

"Rich, dangerous, and allergic to subtlety" – think Sophia Loren meets Real Housewives, with a focus on:
✔ Texture overload (fur + velvet + gold)
✔ Nostalgia for pre-Instagram beauty (heavy makeup, no "natural" pretense)
✔ Unapologetic femininity (red lips, big hair)

Fashion (Updated):

• Coats: Faux fur (sustainability twist, e.g., Reformation) – "Leopard print = power neutral"
• Necklines: Plunging silhouettes + lace camisoles (inspired by Edie Falco’s Sopranos looks)
• Jewelry: Chunky gold (e.g., Jennifer Fisher) – "The bigger the hoops, the shadier the deal"
• Shoes: Pointy-toe stilettos (no "quiet luxury" flats here)

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Makeup (Refined):

• Skin: Matte but luminous (e.g., Estée Lauder Double Wear) – "Sweat-proof for dramatic confrontations"
• Cheeks: Contour + draped blush (see NARS "Orgasm") – "Like you just won a feud"
• Eyes: Smoky liner + inner corner shimmer (inspired by @alexandra_anele’s tutorial)
• Lips: Deep berry/red (e.g., Pat McGrath Labs "Elson") – "No timid nudes allowed"

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Best Lashes:

1. Dramatic – "Volume that says ‘I know where the bodies are buried’"
2. 3D Luxury – "Thick enough to see from across the restaurant"
3. Foxy Cat Eye – "Lifted like your moral compass isn’t"

Why It Works: These lashes balance smoky eyes and bold lips without competing – the "trio of drama" (eyes + lips + lashes) is key to the aesthetic.

Dramatic Lashes

Foxy Cat Eye Lashes

Celeb Inspiration:

• Sophia Vergara’s Griselda Press Tour – modern mob wife with red lips and voluminous lashes.
• Kim Zolciak’s RHOA Reunion Looks – peak 2010s mob wife energy.

Backlash Note: Critics call it "faux-feminist" (see The Guardian’s take).

5. BRAT Aesthetic

Origins:

• Confirmed Catalyst: Charli XCX’s "BRAT" album teaser (June 2024, 2.1M likes) featuring club-kid makeup (neon graphic liner, smudged lashes).
• TikTok Amplification: Creator @ravebaeby’s "BRAT Makeup Tutorial" (May 2024, 3.4M likes) coined the #bratmakeup hashtag (420M views).
• Platform Migration: Instagram → TikTok, with Gen Z adopting the term beyond music (e.g., #bratcorefashion: 210M views).

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Core Idea:

"Anti-perfectionist punk" – a rejection of clean-girl minimalism in favor of DIY chaos, inspired by:
✔ 2000s electroclash (Peaches, Uffie)
✔ 90s riot grrrl (messy textures, political undertones)
✔ Y2K rave (glitter, cyber accents)

The Vibe

"Playfully destructive" – think "glam grunge" with:

• Fashion:
• Tops: Distressed mesh (e.g., Dolls Kill)
• Skirts: Micro-minis with safety-pin hems
• Shoes: Chunky boots (e.g., Demonia)
• Makeup:
• Skin: Matte with intentional grease (e.g., MAC Studio Fix + highlighter on nose bridge)
• Cheeks: Blush draped to temples (e.g., About-Face Cheek Freak)
• Eyes: Graphic liner (neon or black) + glitter tears
• Lips: Stained black/red (e.g., Fenty Poutsicle)

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Best Lashes

1. Fluffy – "Bedhead texture"
2. Long (14mm+ spikes) – "Like you cried mascara last night"
3. Foxy Cat Eye – "Elongated but messy"

Why It Works: These lashes embrace asymmetry – the trend’s hallmark.

Fluffy Lashes

Celeb Inspiration

• Charli XCX’s BRAT Tour Looks (2024): Smudged black liner + spiky lower lashes.
• Doja Cat’s Coachella Set: "Bratty" micro-bangs + glitter roots.

Key Debate:
Critics call it "aestheticized poverty" (see Dazed’s article), while fans argue it reclaims punk for digital natives.

6. Barbiecore Aesthetic

Origins:

·       Confirmed Catalyst: Margot Robbie’s Barbie press tour (July 2023), particularly her Versace pink mini dress (2.4M likes) and Schiaparelli disco jumpsuit.

·       TikTok Boom: The hashtag #barbiecore (11.3B views) peaked post-release of the movie.

·       TikTok Makeup Look - How to do Barbie Makeup Vidoe

Core Idea:
"Hyperfemininity as radical joy" – a celebration of pink, plastic, and playfulness that:
✔ Reclaims "girly" aesthetics as powerful (see The Cut’s analysis)
✔ Parodies consumerism (e.g., Balenciaga’s $3K pink "Barbie" bag)
✔ Nods to camp history (John Waters’ Pink Flamingos, 1972)

The Vibe

"Life in plastic, it’s fantastic" – but with Gen Z self-awareness.

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Fashion:

·       Key Pieces:

o   Hot pink sets (e.g., Candy Pink Valentino)

o   Sequins (head-to-toe, Cult Gaia)

o   Cowboy boots (pink leather, Dolce Vita)

·       2024 Twist: "Broke Barbie" – thrifted pink (see @thriftgrlsummer)

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Makeup:

·       Skin: Airbrushed base (e.g., Charlotte Tilbury Airbrush Flawless) + pink blush circles (inspired by 1959 Barbie)

·       Eyes: Pink shadow (e.g., Huda Beauty Pink Pastels) + white liner (inner corner only)

·       Lips: Glossy pink (e.g., Dior Lip Glow in 001 Pink)

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Best Lashes:

1.     Glam – "1959 Barbie fringe"

2.     3D Luxury – "Makes eyes look 20% bigger"

3.     Fluffy – "Ken’s jealous of these"

Why It Works: These lashes replicate Barbie’s exaggerated proportions while staying wearable.

 

Glam Lashes

Celeb Inspiration

·       Margot Robbie’s Barbie Premieres: From Chanel pink tweed to Vivienne Westwood corsets.

·       Lil Nas X’s Pink Cowboy Era: Gender-fluid Barbiecore.

Key Debate:
Critics call it "capitalist feminism", while fans argue it subverts "serious" fashion.

9 More Viral Beauty Trends to Try

1. Strawberry Makeup – Sweet, flushed cheeks + glossy lips → Wispy lashes
2. Latte Makeup – Warm brown tones + glossy lids → 3D Faux Mink
3. Tomato Girl – Sun-kissed red tones → Natural lashes
4. Cold Girl – Frosty pink blush + shimmer → Russian lashes
5. Goblin Core – Grunge-y greens + smudged liner → Fluffy lashes
6. Vanilla Girl – Creamy neutrals + pearl highlight → Wedding lashes
7. E-Girl – Heavy blush + graphic liner → Dramatic lashes
8. Coquette – Lace, bows, soft pink → Foxy Cat Eye
9. Dark Academia – Moody browns + vintage vibes → Day to Night lashes

How to Apply Lashes for Maximum Impact

• Prep: Curl natural lashes + apply liner.
• Adhesive: Use a vegan, latex-free lash glue.
• Placement: Apply with the best tweezers for precision.
• Seal: Lock in with the best bond and seal for 24-hour wear.

Final Thoughts: Find Your Aesthetic & Shop Vegan Lashes

Whether you’re Clean Girl minimal or Mob Wife maximalist, the right lashes complete the vibe. Shop our cruelty-free lashes to elevate your look—guilt-free!

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